NIKE COMMERCIAL
The project is centered around developing a dynamic design sequence for a :10s in-store promo that creatively features a specific NIKE shoe and celebrates the product’s relevance to its related sport.
PROCESS
The main highlight of this project was creating 6 style frames that feel dynamic, energetic, that they vary and bring hype towards the shoe. I based my designs on 3D renders with curated environments and lighting to highlight the shoe in a modern way, while also keeping it Nike.
THE SEQUENCE
DEVELOPMENT
The first passes weren't hitting the mark in regards to the flat graphic supplemental elements. I was missing the connection between interior and exterior, meaningful UI elements, and it took a couple of reconceptualizing attempts to get it to the right spot. This is how it started:
THANK YOU!
