BIG TYPE FESTIVAL
The project is centered around a 5-10 second video to promote a festival or conference on Youtube and Instagram using only animated typography and audio. The primary objective of this project is to create an exciting piece that conveys essential information about the festival and adheres to the archetype "spectacle", which usually only captures a mood.
PROCESS
The main highlight of this project was utilizing a design workflow with Design Quilts, mastered and most commonly known for Justin Harder. This process involves designing multiple frames at the same time for an easier way of achieving cohesiveness. This initial approach took around 20 minutes.
This process is followed by refinement and focus on individual frames and defining main features to support the concept of spectacle. The following frames show use of distortion, scale, and repetition to establish a set of rules and patterns that can separate elements of information.
This process is repeated multiple times before the deadlines. Designs are narrowed down to 6 most successful and interesting frames, a square alternative for social media is designed, and animation tests are started. This is the final step of the process before the addition of sound and transitions.
THANK YOU!
