APPLE X KLINAC
The project centers around designing style frames for a collaborative advertisement between an musical artist and headphones. The meaning of the song should be interpreted through the visuals, as well as the story and emotion that correlates to it. The compositions should feel dynamic and the design should feel cohesive throughout.
RESEARCH
The initial research was based on the actual artist and the song itself. It felt easier to focus on the headphones later since most headphones already had established brands and designs, which isn't as common with all musical artists, especially niche and less popular ones.
I chose to base my designs off a personal favorite artist name Klinac and his album called Prioriteti. The image shows the album cover and it encapsulates the mood and tone of the songs that make it. The specific song from this album that I felt would be strongest is called 5am.
LYRIC DESIGN
Klinac talks about being alone and going forward with that burden. However, the song also shows that no matter how much he is bothered by everything, he continues working hard and not giving up even though he's alone.
This helped me build an atmosphere and a scenario where a character is portrayed alone in a cold environment, but not feel trapped or burdened because of the headphones. The song in his ears would lead him forward and keep a calm vibe.
SCENE, RENDERS, SETUP
